Industry: Beauty
Juice Beauty
Company Background
Juice Beauty is a clean beauty pioneer offering skincare products backed by clinical science. The brand has specialized in clinically-validated skincare products for years and is well-respected in the clean beauty industry. Using organic key ingredients, Juice Beauty offers effective skincare and cosmetic products to help consumers address a variety of concerns.
Even as one of the pioneers of clean beauty, Juice Beauty has faced increasing competition. They needed a beauty digital marketing agency to help them grow their customer base while establishing themselves in organic search results. That’s where we came in.
Strategy
When VELOX first partnered with Juice Beauty the brand was experiencing performance issues with their Google Ads account. They wanted VELOX to help re-optimize their campaign in addition to increasing their monthly revenue. Juice Beauty also wanted to boost their organic SEO rankings to help them stand out among competitors in the clean beauty space.
Proposed New Revenue Potential
The New Revenue Potential Model assembled for Juice Beauty projected $30,000 per month in new revenue with 1st page rank in 12 months. It took VELOX only 9 months to achieve and surpass this goal.
$30,000
per month in new revenue
1st page rank
VELOX only required 9 months to achieve and
surpass the campaign goals.
Final Outcome
In only 9 months, VELOX exceeded expectations by meeting Juice Beauty’s Organic and Paid Management goals. VELOX helped Juice Beauty outrank prominent retailers and competitors, including Ulta Beauty, Sephora, and Neutrogena. Our campaign also generated Juicy Beauty $50,000 per month in new revenue with all campaign keywords ranked on the 1st page and 9 synergistic keywords ranked #1. This campaign has longevity too, as revenue continues to grow.
Juice Beauty has outranked:
- Ulta Beauty
- Sephora
- Neutrogena
Results
- $50,000 per month in new revenue with all campaign keywords ranked on Page 1
- 1 campaign keyword ranked top 3 in 9 months
- 9 synergistic keywords ranked #1