Company Background
Democracy Clothing offers jeans for all women and fuses together elements of style, comfort, and technology into every pair. Based on the principle of “Curve Equality”, Democracy Clothing believes women’s shapes are different but equal. Using “Ab”solution fit technology, the brand’s signature construction, their jeans feature premium stretch denim, slimming panels to “mold and hold” your shape, a hidden elastic waistband for a “no-gap” waist, and strategically-placed back pockets for a “booty lift” effect.
Strategy
When our fashional digital marketing agency partnered with Democracy Clothing, they expressed that they wanted a minimum of 5X ROAS, but hoped to maintain an average of 7X ROAS with the potential to scale spend.
We knew we needed to understand their primary audience to succeed.
Challenges
Our campaign came to a pause in March 2020, as shipping orders were temporarily suspended due to the pandemic. They opened up limited shipping a month later, and wanted to hit the ground running with a full on multi-channel campaign.
Proposed Goal
Maintain
7X
ROAS
VELOX only required 6 months to achieve and
surpass the campaign goals.
Final Outcome
From the start of the campaign to February 2021, we saw a 400% increase in revenue and maintained an average ROAS of 8.81, exceeding the minimum ROAS of 5X.
Since then, we have continued scaling their paid and organic campaigns and have increased their revenue by 1,653%.
Results
- Reached a 10.6 ROAS in 6 months of management.
- Scaled the campaign multiple times.
- In February 2021, averaged a 9.14X ROAS YoY, with a 443.14% increase in revenue.