Industry: B2B, Real Estate, SEO
Leading Custom Home Builder
Company Background
A leading home builder with over 50 years of experience creates beautiful custom homes in new and existing communities in the area.
This builder is seen as a local expert, providing clients with stunning home designs and extraordinary results. It prides itself on mastering new technologies and staying a step ahead of the competition.
Strategy
This client wanted to capture all “custom home builder” searches within the local market. VELOX targeted a locally-focused AdWords campaign and developed a strategic organic SEO campaign to obtain ranking results.
Proposed New Revenue Potential
The New Revenue Potential Model assembled for the client projected
45 New Home Sales Per Year
a 2x increase in total sales
VELOX only required half the time proposed to achieve the goal.
Final Outcome
- 20 regional keywords were ranked #1 within 6 months
- 9 ranked #2 within 6 months
- 3 ranked #3 after 6 months
20
keywords ranked #1 within 6 months
9
keywords ranked #2 within 6 months
3
keywords ranked #3 after 6 months
Results
90VELOX doubled home sales from 45 per year to 90, which was the maximum land capacity they had available.
$8,500VELOX AdWords management produced exceptional results in this industry with a 40% conversion rate, 1,327 conversions, 80,000 impressions, and a 4% CTR. All with only $8,500 in spend over the course of 6 months.
2,000VELOX produced 2,000 inbound sales leads per month.