Category: Digital Marketing
September 16, 2024
Digital MarketingDuplicate Content and SEO: What You Should Know
Digital marketers tend to think of duplicate content as an issue that detracts from a website’s overall SEO value. It should be avoided at all costs and any duplicate content will result in a manual action from Google. But is this true? How much of what you’ve heard about this topic came from an authoritative […]
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August 22, 2024
Digital Marketing SEO5 SEO & Holiday Marketing Tips to Give You an Edge This Shopping Season
What steps have you taken to position your business for a successful holiday shopping season? It’s better to plan for the holiday season too early than it is to be late to the game. December, November—and, increasingly, October—are the best months for the vast majority of B2C businesses, particularly e-commerce brands. In 2023, holiday shoppers […]
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July 22, 2024
Digital Marketing SEO8 Critical Elements of User Experience You Can’t Ignore
As you explore new ways to grow your brand’s digital channels, you’ll come across a variety of strategies and techniques. Virtually all of them are predicated on a single factor: the quality of your website. We’re not talking about the quality as judged by your C-suite or some panel of web developers. No, what’s important […]
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May 23, 2024
Digital Marketing SEOWhy Skincare Brands Partner with VELOX Media
Skincare is one of the most competitive industries in the world, and skincare companies looking to drive growth must leverage every possible advantage. It’s not enough to formulate award-winning products. To achieve success, brands must also speak directly to the needs of their customers in today’s hyper-personalized skincare market. From specific skincare goals to a […]
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April 10, 2024
Digital Marketing5 Digital Marketing & SEO Updates to Know From Q1 2024
There was no shortage of evolutions in digital marketing during 2023, and 2024 is off to a hot start as well. From an unusually complex Google core update to the imminent loss of robust user data that marketers have come to depend on, 2024 is sure to be another transformative year. Here’s a look at […]
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January 3, 2024
Digital Marketing SEO5 SEO and Digital Marketing Updates From December 2023
Overall, 2023 was a transformative year for SEO, digital marketing, and technology, and that trend continued all the way through December. Keeping up with the latest industry news can feel time-consuming, but it’s a vital element of informing quality work. That’s why, to help you hit targets and conserve your valuable bandwidth, we collect the […]
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December 6, 2023
Digital Marketing SEO5 SEO & Digital Marketing Updates From November 2023
November marked the beginning of the holiday shopping season, the busiest time of year for digital marketers and SEOs. Along with this influx of online shoppers, November also saw significant algorithm changes and other digital marketing updates. With Black Friday as the cherry on top of an already frantic month, you may not have had […]
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November 6, 2023
Digital Marketing Google Updates PPC SEO4 SEO and Digital Marketing Updates From October 2023
How will the proliferation of AI change your company’s approach to digital marketing? Will privacy concerns make your analytics data less valuable? How can your organization stay ahead of the curve, edge out competitors, and drive revenue growth? Answering these crucial questions is key to setting yourself up for online success. No one has a […]
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October 23, 2023
Digital MarketingInformative E-Commerce: 5 Keys to Selling Through Helpful Content
Driving revenue is a fundamental element of scaling your business, and for e-commerce enterprises, that means getting more traffic to product pages. However, in the wake of Google’s Helpful Content Update, these revenue-driving product pages are at a disadvantage. Google wants to provide searchers with the most valuable results by surfacing educational, informative, and useful […]
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October 6, 2023
Digital Marketing8 Digital Marketing and SEO Updates From September 2023
2023 has proven to be a transformative year for digital marketing and SEO, and September kept the trend moving. From increasingly capable AI tools to the integration of commerce and content, the world of digital marketing and SEO is rapidly changing. It’s crucial that you keep up with the latest developments and adapt accordingly to […]
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