Category: Digital Marketing
April 25, 2023
Digital Marketing SEO5 SEO Myths Every Digital Marketer Should Avoid
SEO is an essential ingredient in any successful digital marketing campaign. Done right, you can climb the ranks of SERPs, capturing limitless clicks and traffic from customers searching for products and services like yours. When you compare organic vs. paid search, the revenue potential of SEO is unmistakable. With that in mind, there are certainly […]
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April 20, 2023
Digital Marketing SEOGoogle Project Magi: A New Era of Search
For over 20 years, Google has been the dominant force in the search engine market. But as the world becomes increasingly digital and search habits have evolved, Google faces new challenges from rivals like Microsoft and Amazon. To stay ahead of the curve, Google is working on a significant overhaul of its search engine, code-named […]
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April 19, 2023
Digital Marketing SEOThe ROI of SEO & Ranking in Google Search
Digital marketing is all about return on investment (ROI). The goal is to reach as many people and bring in as much revenue as possible while paying as little as you can. This leads many marketers to compare different channels, such as paid search, social media, and SEO, based on ROI alone. But tons of […]
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March 30, 2023
Digital Marketing Google Updates SEOWhat Google Search Continuous Scroll Means for CTRs & Your Business
Google search continuous scroll has brought a fresh, mobile-friendly user experience to millions of searchers. Rather than clicking to another page to view results outside of the top 10, users can see dozens of SERP links with a simple thumb flick or mouse scroll. However, as with any Google update or change, marketers wonder about […]
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March 27, 2023
Digital MarketingGoogle Is Pushing Back Its Plans to Block 3rd Party Cookies Into 2024
Update: As of July 2024, Google has reversed course and will no longer deprecate third-party cookie support in Chrome. Read our updated post for the latest news on third-party cookie support in Chrome and how it affects digital marketers. If you’ve been working in marketing and advertising since January 2020 or following Google trends, chances […]
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March 22, 2023
Digital Marketing SEOGoogle Analytics 4: A Comprehensive Guide
Millions of digital marketers have adopted Google Analytics 4 since the company announced its next-generation analytics property in October 2020. Google Analytics 4 is the measurement tool of the future, and you need to get acquainted with this innovative, cross-platform solution so you can create better experiences for your users. Universal Analytics stopped processing new […]
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March 21, 2023
Digital Marketing SEOUniversal Analytics Is Gone – Here’s What You Should Know About Google Analytics 4
Once again, big changes have hit the digital marketing and SEO world. This time, it’s the departure of Universal Analytics in favor of Google’s next-generation solution Google Analytics 4 (GA4). Universal Analytics stopped processing new data on July 1, 2023, marking the end of an era for Google Analytics. When Google officially announced the release […]
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March 15, 2023
Digital Marketing Google Updates SEOGoogle Release March 2023 Broad Core Update
Google has officially rolled out the March 2023 Board Core Update. Six months after the September 2022 Broad Core Update, this latest rollout could be complete within the next two weeks and is set to impact many sites. Even if there isn’t anything “wrong” with your pages, you could still see a drop in rankings. […]
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February 2, 2023
Digital Marketing SEOWhat Every SEO Marketer Needs to Know About Google E-E-A-T
When it comes to SEO, you are what you E-E-A-T. No, there isn’t food involved. But understanding E-E-A-T and how Google uses it in their rankings is crucial for the success of your organic SEO strategy. Ever since its introduction to Google’s Search Quality Guidelines in 2014, E-E-A-T has been on everybody’s mind. E-E-A-T can […]
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December 6, 2022
Digital Marketing Google UpdatesGoogle Releases the December 2022 Helpful Content Update
Google released its helpful content system after its first update in August 2022. This update is called the December 2022 update. This update rolled out on December 5, but it became more noticeable on December 6, 2022. This is a global update that impacts all languages and will help Google detect more low-quality content created […]
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