Category: Digital Marketing
April 19, 2022
Digital Marketing SEOHow to Improve Your Rankings with Semantic SEO
Ranking in Google isn’t just about links and keywords. As Google’s algorithms improve, they get better at analyzing language. Understanding semantic SEO and how Google’s algorithms process language is vital for keeping up with current SEO trends. In this article, we’ll dive a bit more into what semantic SEO is, why it’s important, and how […]
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March 29, 2022
Digital Marketing PPC SEOWhat You Should Know About Return on Ad Spend (ROAS)
A lot goes into launching a successful digital marketing campaign. Marketers must analyze large amounts of data and perform numerous calculations to understand a campaign’s success, and these processes must be repeated for every campaign after that. In addition, there are dozens of key performance metrics to track, from click-through rates to customer acquisition costs. […]
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March 9, 2022
Digital Marketing SEO7 Google Alerts Every SEO and Search Marketer Should Remember
Search engine optimization (SEO) and search engine marketing (SEM) are challenging undertakings, especially when it comes to keeping track of all the information required to analyze and understand critical business data. Drops or spikes in web traffic have to be researched, and issues with website page load times and other technical errors must be addressed […]
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March 1, 2022
Digital Marketing SEOThe Future of Marketing in the Metaverse
Changes in technology always create new opportunities and challenges for brands, and you don’t have to look too far into the past to see how digital media has been completely upended. The World Wide Web went public in 1993. The first ads for Facebook were introduced in 2004, and the iPhone, arguably one of the […]
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February 24, 2022
Digital Marketing SEOThe Truth About Paid Links and Google Rankings
When it comes to digital marketing, it’s no surprise that nearly everyone wants to sell you a link. After all, Google spells out clearly that links help to determine reputation, and a site’s ranking in Google SERPs is at least partially based on the websites that link to it. Therefore, we know that backlinks are […]
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February 17, 2022
Digital Marketing PPC SEO6 Conversion-Friendly Marketing Trends to Watch for in 2022
Like other trends, marketing trends come and go, constantly evolving as brands strive to keep up and leverage the latest technologies and shifts in consumer expectations. After all, great marketing isn’t just about making a splash or grabbing someone’s attention one time—it’s about connecting with customers in meaningful ways, building a reputation as a trusted […]
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January 25, 2022
Digital Marketing SEO Social Media10 Ways to Build Your Brand on Social Media
When building a brand, social media marketing and cultivating a social presence to connect with your audience are your top priorities. Even if you’re only an occasional user, everything you create, share, and react to helps feed a public narrative, one that can ultimately impact how potential customers or clients perceive your brand. From finding […]
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January 20, 2022
Digital Marketing How To SEOHow to Get the Most Out of Google Analytics
Google Analytics is full of valuable information and features. However, it’s no secret that it can feel confusing, complicated, or downright intimidating if you don’t have experience with the platform. With so many concepts to learn and different reports available, newcomers can feel a bit overwhelmed, leading some to wonder if there’s an easier, better […]
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January 10, 2022
Digital Marketing SEOThe Complete 2022 SEO Checklist
Whether you’re a business owner, marketer, web developer, or SEO professional, improving your site’s presence on Google Search is a top priority. That’s because search-friendly content helps provide valuable boosts to organic traffic, conversions, and potential revenue. You’ll find countless tips and SEO advice online, but it might seem challenging to know what your primary […]
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December 28, 2021
Digital Marketing PPCThe Top 7 PPC Trends to Watch in 2022
When it comes to paid search strategies, 2021 has undoubtedly thrown the marketing industry for a loop, showing no signs of slowing down as 2022 inches closer. From shifts toward machine learning and automation to Responsive Search Ads (RSAs) becoming the new default, PPC marketers have a lot on their plates heading into the new […]
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