Category: Digital Marketing
October 5, 2021
Digital Marketing How ToHow to Set Up Facebook Pixel for WordPress
One of the best things about social media advertising is the ability to test your ads, track their progress, refine them as needed, and target them with greater precision. Facebook Pixel is a data-gathering tool designed to help you measure the effectiveness of your advertising across Facebook and Instagram. It’s an essential tool for understanding […]
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September 30, 2021
Digital Marketing Microsoft PPCHow to Set Up Microsoft Advertising in 4 Easy Steps
Most people are familiar with the big players in PPC advertising, namely Google and Facebook. As another player in the field, Bing Search commands a sizable chunk of online search volume, making Microsoft Advertising an excellent tool for driving qualified leads and conversions. In this article, we’ll cover what makes this platform so attractive, along […]
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September 20, 2021
Digital Marketing SEOThe 2021 Beginner’s Guide to Canonical Tags
SEO is important for every website, whether it’s an online store, social media hub, or a place to do business. As websites get created and landing pages fill with content, some of that content can get duplicated along the way, confusing search engines as they work to crawl and index pages for better search rankings. […]
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September 16, 2021
CMS Digital Marketing SEOShopify SEO Guide: 9 Steps to Quickly Rank Your Website
Shopify has been steadily rising in popularity over the years, and it’s no secret that the platform is a favorite among eCommerce retailers for its flexibility, ease of use, and built-in tools. From foam hats to phone cases, retailers across the web embrace Shopify to grow their businesses every day, hoping to outrank their competition […]
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September 13, 2021
Digital Marketing SEOA Complete Guide to Understanding the Google Rankbrain Algorithm
Chances are that as you’ve searched Google for information regarding movies, TV shows, products, or general hunts for information, you’ve been surprised a time or two by how quickly Google seemed to “get” what you meant. Maybe you searched some loose terms, thinking you’d have to be more specific, but came away pleasantly surprised at […]
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September 9, 2021
Digital Marketing PPCGoogle Is Phasing Out Expanded Text Ads (ETAs) in 2022: What This Means for Advertisers
In case you missed it, Google announced earlier this week that Expanded Text Ad Creation is going away after June 2022. While the timeline has taken some SEO professionals by surprise, many of them aren’t too shocked by the change, as Google had already swapped the default ad creation type to Responsive Search Ads (RSAs) […]
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September 7, 2021
Digital Marketing SEOWhat You Need to Know About Google’s Title Tag Update
In case you haven’t heard, Google recently changed how it creates title tags for search listings, prompting a number of SEO professionals to question what ramifications (if any) might come from the update. Some noted that Google seemed to be showing Header tags (H1s and H2s) in SERPs rather than meta title tags. Others were […]
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September 2, 2021
CMS Digital Marketing SEO10 Tips to Get the Most Out of Your WordPress SEO
Considered one of the best CMS platforms for search engine optimization, WordPress provides an efficient way to structure, manage, and publish websites, even for those who don’t know HTML. Though blogs tend to be one of the more common uses for the platform, it’s a favorite among many businesses, with themes and plugins that help […]
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August 30, 2021
Digital MarketingHow to Fix and Appeal Disapproved Google Ads in 3 Steps
When it comes to Google Ads approvals and disapprovals, they can sometimes get things wrong. Whether it’s a wording choice, keyword issue, or policy violation, sometimes a valid ad gets disapproved, making an appeal necessary. With Google’s new three-strikes policy for ad disapprovals, it’s never been more important to ensure your ads meet all the […]
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August 26, 2021
Digital Marketing SEOHow to Boost Your Content Marketing Strategy with Long-Tail Keywords
2021 has brought many changes to SEO strategies, most especially with Google’s focus on user experience and searcher intent. In years past, hunting for long-tail keywords with low search volume almost seemed a waste of time, yet they still provide an opportunity to connect with potential clients and customers. That being said, it’s never been […]
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