Category: How To
June 7, 2023
How To SEOThe 7 Deadly Sins of a Site Migration and How to Avoid Them
The web is constantly evolving, and digital marketers need to stay adaptable so they can execute successful campaigns and stay ahead of the competition. Website migrations are part of that, and as your business grows and changes, you’ll almost certainly go through a site migration at some point. Whether you’re merging with another company or […]
Read more
April 3, 2023
How ToHow to Set Up Google Analytics 4 for Your eCommerce Site
Google Analytics 4 is here, and millions of business owners switched GA4 before Universal Analytics properties stopped processing new data on July 1, 2023. With GA4, digital marketers are stepping into the future of Analytics, and they’re getting more value out of their data in GA4 vs Universal Analytics. Whether your focus is eCommerce, content […]
Read more
July 19, 2022
How To SEOA Beginner’s Guide to Google Merchant Center
Whether you’re selling outdoor apparel, swimsuits, or haircare products, Google Merchant Center remains one of the best ways to grow your business, helping you to manage how your online and in-store product inventory appears in Google Search. As a bridge between your eCommerce store and the Google Shopping network, the platform is also exceptionally easy […]
Read more
January 20, 2022
Digital Marketing How To SEOHow to Get the Most Out of Google Analytics
Google Analytics is full of valuable information and features. However, it’s no secret that it can feel confusing, complicated, or downright intimidating if you don’t have experience with the platform. With so many concepts to learn and different reports available, newcomers can feel a bit overwhelmed, leading some to wonder if there’s an easier, better […]
Read more
November 3, 2021
Digital Marketing How ToHow to Set Up Google Ads for Your Business
PPC advertising has become a digital marketing essential for just about every business, no matter its size or industry. For those who know the costs and margins of their products, Google Ads is an easy way to get their money’s worth, often boasting record-breaking ROI. For those operating a smaller business and jumping into PPC […]
Read more
October 14, 2021
Digital Marketing How ToA Complete Guide to Setting Up Google Search Console
Whether you’re a new business looking to gain a competitive edge or you want to cement your site as a trusted source in your industry, improving your website’s organic rankings is a good place to start. From content upgrades to landing page redesigns, businesses turn to a variety of tools to improve their SEO, eager […]
Read more
October 5, 2021
Digital Marketing How ToHow to Set Up Facebook Pixel for WordPress
One of the best things about social media advertising is the ability to test your ads, track their progress, refine them as needed, and target them with greater precision. Facebook Pixel is a data-gathering tool designed to help you measure the effectiveness of your advertising across Facebook and Instagram. It’s an essential tool for understanding […]
Read more