Category: Microsoft
May 8, 2023
Digital Marketing MicrosoftBing Search? Yes, Really: 3 Questions About Bing’s Growing Market Share
If you’ve been keeping up with the latest in SEO, you’ve likely seen plenty of discussion about how AI will dramatically change how we search for things online. There’s massive intrigue and concern here, as AI-powered search will almost certainly impact rankings, CTRs, and SEO ROI. Notably, many marketers wonder if we’re about to see […]
Read more
September 30, 2021
Digital Marketing Microsoft PPCHow to Set Up Microsoft Advertising in 4 Easy Steps
Most people are familiar with the big players in PPC advertising, namely Google and Facebook. As another player in the field, Bing Search commands a sizable chunk of online search volume, making Microsoft Advertising an excellent tool for driving qualified leads and conversions. In this article, we’ll cover what makes this platform so attractive, along […]
Read more
July 12, 2021
Digital Marketing Microsoft PPCMicrosoft Advertising Has Launched a New Tours and Activities Ad Format
If you’re an advertiser in the travel and leisure industry specializing in Bing ads, Microsoft Advertising has just launched a new advertising format to help you reach more potential travelers and adventure-seekers. Dubbed Tours and Activities, Microsoft’s new ad format is unique to the platform and will feature feed-based ad types that trigger based on […]
Read more