Category: PPC
November 6, 2023
Digital Marketing Google Updates PPC SEO4 SEO and Digital Marketing Updates From October 2023
How will the proliferation of AI change your company’s approach to digital marketing? Will privacy concerns make your analytics data less valuable? How can your organization stay ahead of the curve, edge out competitors, and drive revenue growth? Answering these crucial questions is key to setting yourself up for online success. No one has a […]
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October 31, 2023
PPCTop 6 Google Ads Agency Best Practices for Outstanding Results
Google Ads should be an integral part of any revenue-driven digital marketing campaign. But achieving your goals isn’t just about the tools available to you. More importantly, it’s how you use them. VELOX Media’s Google Ads marketing specialists know that cookie-cutter solutions simply won’t yield the results your business needs to scale. That’s why we […]
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May 23, 2023
PPC SEO5 Advantages of PPC and SEO Working Together
If there’s one thing we know about digital marketers, it’s that they love to argue over the pros and cons of PPC and organic SEO. Many bloggers demonstrate a clear preference for one method. Some go even further, advising marketing managers to avoid one or the other at all costs. Does it need to be […]
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April 11, 2023
PPC SEOOrganic vs. Paid Search: Which Gets the Most Clicks?
Businesses hoping to optimize their digital marketing efforts often look to two major strategies: organic SEO and pay-per-click (PPC) advertising. Is one better than the other? While both have advantages, it helps to know how these two strategies differ if you want to maximize your marketing spend. Most importantly, before someone can convert, they first […]
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March 29, 2022
Digital Marketing PPC SEOWhat You Should Know About Return on Ad Spend (ROAS)
A lot goes into launching a successful digital marketing campaign. Marketers must analyze large amounts of data and perform numerous calculations to understand a campaign’s success, and these processes must be repeated for every campaign after that. In addition, there are dozens of key performance metrics to track, from click-through rates to customer acquisition costs. […]
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February 17, 2022
Digital Marketing PPC SEO6 Conversion-Friendly Marketing Trends to Watch for in 2022
Like other trends, marketing trends come and go, constantly evolving as brands strive to keep up and leverage the latest technologies and shifts in consumer expectations. After all, great marketing isn’t just about making a splash or grabbing someone’s attention one time—it’s about connecting with customers in meaningful ways, building a reputation as a trusted […]
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December 28, 2021
Digital Marketing PPCThe Top 7 PPC Trends to Watch in 2022
When it comes to paid search strategies, 2021 has undoubtedly thrown the marketing industry for a loop, showing no signs of slowing down as 2022 inches closer. From shifts toward machine learning and automation to Responsive Search Ads (RSAs) becoming the new default, PPC marketers have a lot on their plates heading into the new […]
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November 12, 2021
Digital Marketing PPC6 Benefits of Utilizing YouTube Advertising
Acting as a cross between a search engine and a social network, YouTube is unique in its reach and influence over the internet. The video-sharing platform offers help to those seeking information about their favorite products, services, and industries, as well as to those looking for entertainment. As the second most popular search engine in […]
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October 26, 2021
Digital Marketing PPC SEOUnderstanding the Difference Between SEO and PPC
Even if you offer the best products or services, if people don’t know about your business, you could struggle. Many businesses both big and small struggle with this very problem, often turning to organic search engine optimization (SEO) or pay-per-click (PPC) marketing strategies to get their products and ideas in front of potential customers. Both […]
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September 30, 2021
Digital Marketing Microsoft PPCHow to Set Up Microsoft Advertising in 4 Easy Steps
Most people are familiar with the big players in PPC advertising, namely Google and Facebook. As another player in the field, Bing Search commands a sizable chunk of online search volume, making Microsoft Advertising an excellent tool for driving qualified leads and conversions. In this article, we’ll cover what makes this platform so attractive, along […]
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