Category: PPC
September 9, 2021
Digital Marketing PPCGoogle Is Phasing Out Expanded Text Ads (ETAs) in 2022: What This Means for Advertisers
In case you missed it, Google announced earlier this week that Expanded Text Ad Creation is going away after June 2022. While the timeline has taken some SEO professionals by surprise, many of them aren’t too shocked by the change, as Google had already swapped the default ad creation type to Responsive Search Ads (RSAs) […]
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July 12, 2021
Digital Marketing Microsoft PPCMicrosoft Advertising Has Launched a New Tours and Activities Ad Format
If you’re an advertiser in the travel and leisure industry specializing in Bing ads, Microsoft Advertising has just launched a new advertising format to help you reach more potential travelers and adventure-seekers. Dubbed Tours and Activities, Microsoft’s new ad format is unique to the platform and will feature feed-based ad types that trigger based on […]
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September 16, 2020
PPC SEO9 Interesting Facts About Holiday Shopping in 2020
WOW! 2020 has been an interesting year, to say the least. From a global pandemic to sky-rocketing ecommerce sales in April of all months, this year has been a rollercoaster for most industries, especially ecommerce. It’s clear that consumer behavior has changed and it’s only going to keep evolving as we approach the 2020 holiday […]
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April 13, 2020
PPCHow to Maximize Results with a Small Google Ads Budget
If you’re doing business online, you should be utilizing Google Ads. It’s a user-friendly, cost-effective way of increasing brand awareness and revenue. In fact, with the right mindset and strategy, Google Ads can virtually double your money. If it’s not doing that, it doesn’t mean your PPC campaign isn’t working. As long as you’re getting […]
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February 11, 2020
PPC10 Reasons You Should Be Running Branded Campaigns
At first glance, paying for ads on your branded search terms may seem like an extra, unnecessary expenditure. After all, your company likely already ranks at the top of the list for organic search results. Do you really need to carve out space in your ad budget to bid on your brand terms? The short […]
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