Category: SEO
December 16, 2024
Google Updates SEOEvery Essential Google Update From the Past 6 Years
The world of digital marketing is anything but static. It’s constantly changing, which is why professionals wisely allocate bandwidth to R&D. When it comes to optimizing on-site content, devising a link building strategy, or A/B testing PPC creative, context is key. In order to make solid, revenue-driving decisions, you need a thorough understanding of the […]
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September 4, 2024
SEOHow Much Revenue Does a Top 5 Keyword Generate?
As you’ve researched business growth strategies, you’ve likely come across the claim that organic search marketing is key to building a more profitable business and driving the revenue required to scale. Sounds great, but the claim itself is rather nebulous. You want details: How much more profitable could your business be? How much marketing revenue […]
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August 26, 2024
SEO11 Ways An Outdated Apparel E-Commerce Website Can Cost You
When was the last time you audited your apparel brand’s e-commerce UX? Do you have a solid understanding of what shoppers experience when they use your website or do you spend most of your time looking at analytics and sales numbers? If it’s been years since your last site update, you can bet your brand […]
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August 22, 2024
Digital Marketing SEO5 SEO & Holiday Marketing Tips to Give You an Edge This Shopping Season
What steps have you taken to position your business for a successful holiday shopping season? It’s better to plan for the holiday season too early than it is to be late to the game. December, November—and, increasingly, October—are the best months for the vast majority of B2C businesses, particularly e-commerce brands. In 2023, holiday shoppers […]
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August 19, 2024
Google Updates SEOGoogle Releases August 2024 Core Update
Following Google’s announcement that a core update would be coming—and weeks of ensuing search rankings volatility—Google has finally begun rolling out its August 2024 core update. This latest core update officially began rolling out on August 15 and may take up to a month to complete. While most of Google’s core updates typically take two […]
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July 29, 2024
SEOGoogle Won’t Deprecate Chrome Support for Third-Party Cookies After All
After years of prodding digital marketers to prepare for a future without third-party cookies, Google has apparently changed its mind, evoking a range of reactions from across the industry. According to this week’s announcement, the search giant will not deprecate support for third-party cookies in its Chrome browser after all. Not now, not in 2025, […]
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July 22, 2024
Digital Marketing SEO8 Critical Elements of User Experience You Can’t Ignore
As you explore new ways to grow your brand’s digital channels, you’ll come across a variety of strategies and techniques. Virtually all of them are predicated on a single factor: the quality of your website. We’re not talking about the quality as judged by your C-suite or some panel of web developers. No, what’s important […]
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July 12, 2024
SEOThe State of Health and Wellness SEO in 2024
Whether you’re a supplements brand or run a chain of gyms, you know firsthand how important it is to stand out from the health and wellness competition online. You also know it’s easier said than done in this competitive industry. The industry is far different today than it was even five years ago, and digital […]
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July 2, 2024
Google Updates SEOGoogle Ends Continuous Scroll: What It Means for Digital Marketers
If you Googled anything recently, you may have noticed a change. No, it’s not another new AI-powered feature or flashy new ad format. In fact, Google didn’t add anything to Search—it took something away. In June 2024, we saw the beginning of the end for Google continuous scroll, as the search giant began turning it […]
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June 27, 2024
Google Updates SEOThe Impact of Google AI Overview Search Results on Digital Marketing
AI certainly isn’t a new addition to search engines, but Google’s new AI overviews have many marketers on edge. We’ve seen this coming for a while, going back to last year when Google announced its foray into AI search results, dubbed the Search Generative Experience or Google SGE. It’s finally here, under a new name […]
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