Category: SEO
August 9, 2021
Google Updates SEOGoogle’s Link Spam Update: What You Need to Know
When it comes to monetizing websites or blogs, web creators have gotten creative over the years, coming up with multiple (and occasionally spammy) ways of doing so. As these methods incorporate more and more outbound links, Google has attempted to curb practices that might violate their strict quality guidelines. Here’s a quick rundown of what […]
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August 2, 2021
SEO10 Things You Should Do When Launching a New Website
When starting a new business or brand, the act of building that brand often starts with a website that will ultimately become your cornerstone. For those businesses looking to relaunch their site or migrate existing data from one site to another, this can be an especially stressful task, as failure to implement the proper strategy […]
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July 16, 2021
Digital Marketing SEOSEO and Page Speed: What You Need to Know
Whether you’re a new business or an established brand looking to improve your Google Search rankings, optimizing your website for page speed is just as important as optimizing for SEO, with Google stating that speed is now a landing page factor for Search and ads. As you fill your site with SEO content and elements […]
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May 26, 2021
SEOGoogle Announces Partnership with Shopify
As a Google Premier and Shopify Partner, we’re excited for Google’s new Shopping Graph, a feature-packed integration set to connect 1.7 million merchants and shoppers with valuable buyer info from websites, prices, reviews, videos, and more. Based on ideas from Google’s Knowledge Graph, the Shopping Graph will grant merchants even more product-visibility, giving the option […]
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April 9, 2021
Digital Marketing Google Updates SEOGoogle Product Reviews Update
Google recently announced on April 8, 2021 a new search algorithm update called the Product Reviews Update. What is the Product Reviews Update? This update is not a core algorithm update. Rather, this is a standalone update designed to promote outstanding product reviews that share insightful analysis over shallow reviews that simply summarize the product’s […]
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March 23, 2021
Digital Marketing SEODigital Marketing Agency Vs. In-House Team: Which Is Best For Your Business?
Every brand is different, and every company’s approach to marketing is different too. Some companies prefer to do everything in-house, believing that only their team has the capabilities to know the company’s needs, goals, and challenges best. However, it’s important to consider the unique benefits of partnering with a digital marketing agency. In fact, many […]
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March 22, 2021
CMS SEO3 Tips To Improve Your Shopify Store’s SEO Value
With online sales increasing 25% in the last year alone, ranking highly in search engines has never been more crucial, and brands must optimize their site to stay competitive in the digital landscape. There’s more to achieving high rankings than optimizing a few things here and there and moving on. SEO is constantly evolving and […]
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March 18, 2021
SEOUnderstanding Core Web Vitals in 2021: What You Need to Know About These New SEO Ranking Signals
What makes a webpage great from the user’s perspective? Besides the content and graphical elements, the site’s speed, interactivity, and stability play considerable roles in the end user’s experience, whether good or bad. There are plenty of metrics at our disposal to help us understand a site’s performance, but none have been able to quantify […]
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December 3, 2020
Google Updates SEODecember 2020 Core Update
Google announced this morning it will be releasing the December 2020 Core Update later today. Core updates impact how Google ranks websites and how Google determines what is the most relevant web page for a specific query. What is a core update? This is the third core update for 2020. Core updates don’t target anything […]
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September 16, 2020
PPC SEO9 Interesting Facts About Holiday Shopping in 2020
WOW! 2020 has been an interesting year, to say the least. From a global pandemic to sky-rocketing ecommerce sales in April of all months, this year has been a rollercoaster for most industries, especially ecommerce. It’s clear that consumer behavior has changed and it’s only going to keep evolving as we approach the 2020 holiday […]
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