Category: SEO
May 13, 2020
SEOHow a CPG Digital Marketing Agency Can Increase Revenue Online
The move from traditional selling practices, i.e., brick and mortar, to ecommerce stores has been steadily increasing for some time. With the rise of COVID-19 and the circumstances that developed as a result, many brands who never previously considered an online store are now recognizing the necessity of it in order to maintain revenue. For […]
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April 28, 2020
SEOWhy Does My Site Rank Differently for Singular and Plural Keywords?
When you optimize your website for SEO, you’re going to take several factors into account. In addition to your broad match terms, you’re probably also incorporating some exact match and longtail terms. Similarly, you may have considered including synonyms for your targeted keywords. What you may not have thought of, however, is whether or not […]
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April 7, 2020
SEOHow Important is the First Position in Google SERPs?
A study in 2013 offered a number of insights into the level of traffic each position in a Google Search Engine Results Page (SERP) gets. Since then, other studies have been conducted to determine similar findings. On average, each of these studies has found that the numbers have remained consistent in the 7 years since […]
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March 24, 2020
SEOSocial Distancing Has Created an Opportunity for E-Commerce Brands to Capture More Traffic
With more and more consumers doing their part to maintain social distancing, it’s no surprise that e-commerce is seeing an incredible lift in traffic. Current public data is showing that ad spend in the e-commerce landscape has increased by nearly double, from $4.8 million near the end of February to $9.6 million in early March. […]
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January 24, 2020
SEOLink Placement and Weight: How On-page Signals Impact the Value of a Link
Once upon a time, in the heady, early days of Google’s PageRank, links on a site were counted as votes. These votes were more or less weighted equally, with pages receiving more votes perceived as being more important, and these more important pages casting higher-value votes. Fast forward more than two decades, and links are […]
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January 10, 2020
SEOWhat is Structured Data and How Can My Website Utilize It?
In a perfect world, your site would dominate search engine results pages (SERPs) with quality content alone. Website visitors can read and understand the meaning of your content, and search engines are getting better at interpreting semantic connections between topics, searches, and websites. Search engines, however, don’t have the same reasoning power as humans. Their […]
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December 19, 2019
SEOSEO Best Practices: How to Optimize Your Blog to Improve Search Rankings
Search engine optimization (SEO) is no longer just an optional practice. In fact, SEO should be a pillar of any brand’s digital marketing strategy since executing a successful SEO campaign can increase traffic, brand awareness, conversions, consumer trust, and revenue. Modern SEO Begins with Quality: Understanding Google’s EAT Score Google’s Expertise, Authoritativeness, and Trustworthiness (EAT) […]
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December 13, 2019
SEOInternal Link Building: Why It’s An Important SEO Best Practice
SEO strategies are made up of numerous components, but internal links are at the core of every successful SEO and content marketing campaign. While backlinks and keywords, among others, play crucial roles, your internal links help users and search engine crawlers understand the topical flow and hierarchy of your site. Internal links also spread authority […]
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December 10, 2019
SEOWhat Do I Need to Know About Google Search Console for SEO?
Do you know how well your website is performing? From an SEO perspective, Google Search Console (GSC) is your best tool to stay up to date with your site’s performance, keyword rankings, and errors. GSC isn’t a crystal ball and requires some work to learn, but, in addition to Google Analytics, it is a vital […]
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July 24, 2018
SEOThe Difference Between SEO vs. PPC (Yes, this is still a question!)
Let’s take a step back and start with a universal truth: Website owners want visitors. If you’re starting out, you want some. If you already have some, you want more. If you have a lot, you still want more—more visibility, more visitors, more success for your web property. However, if a person doesn’t know your […]
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