Category: SEO
May 29, 2024
SEOWhat the Google Search Algorithm Leak Means for SEO
Google Search, more importantly, how Google ranks search results, has always been a bit of an enigma. Sure, we’ve been able to deduce through years of trial and error what works, what doesn’t, and what could have potential, but Google never gives us exact instructions to rank higher in SERPs. More specifically, the Search team […]
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May 23, 2024
Digital Marketing SEOWhy Skincare Brands Partner with VELOX Media
Skincare is one of the most competitive industries in the world, and skincare companies looking to drive growth must leverage every possible advantage. It’s not enough to formulate award-winning products. To achieve success, brands must also speak directly to the needs of their customers in today’s hyper-personalized skincare market. From specific skincare goals to a […]
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May 16, 2024
SEOThe State of Skincare SEO in 2024
Skincare is one of the most competitive industries. To achieve visibility, capture revenue, and drive meaningful growth, your brand needs to leverage every possible marketing strategy, including SEO. As a cost-effective, long-term business investment, SEO is key for fledgling e-commerce businesses and established enterprises alike, especially when you implement a customized, ROI-oriented strategy. Whether you’re […]
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May 9, 2024
Google Updates SEOGoogle Extends Third-Party Cookie Deprecation Timeline Into 2025
Update: As of July 2024, Google has reversed course and will no longer deprecate third-party cookie support in Chrome. Read our updated post for the latest news on third-party cookie support in Chrome and how it affects digital marketers. Once again, Google has pushed back its timeline for deprecating third-party cookie support in Chrome. The […]
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May 6, 2024
Google Updates SEOEvery Essential Google Update From the Past 6 Years
The world of digital marketing is anything but static. It’s constantly changing, which is why professionals wisely allocate bandwidth to R&D. When it comes to optimizing on-site content, devising a link building strategy, or A/B testing PPC creative, context is key. In order to make solid, revenue-driving decisions, you need a thorough understanding of the […]
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April 25, 2024
SEOSEO Migration 2024: The Complete Guide
Your website is a crucial part of your business, and you can’t afford to let your SEO or UX slip. However, every business will likely move domains, rebrand, or make other substantial structural changes at some point, which means an SEO website migration is almost inevitable. Just as moving to a new home can be […]
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April 22, 2024
SEOSEO Cost: How Much Should Businesses Spend on SEO in 2024?
If you’re here, you already know SEO is integral to any digital marketing strategy. You want to include it in your marketing mix, but you aren’t sure about SEO cost. Depending on your needs, SEO can be managed in-house or by an SEO agency. Naturally, that means the cost can span a wide range, from […]
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March 8, 2024
SEOHow Google’s March 2024 Core Update Will Impact Digital Marketers
In March, Google released its first core update of 2024. This rollout promises to bring significant changes and tangible site impacts compared to previous Google updates. Naturally, digital marketers and SEOs want to understand how the March 2024 core update will impact their campaigns, websites, and revenue streams. Here’s everything you need to know about […]
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January 19, 2024
SEO5 Things to Know About SEO & Digital Marketing in 2024
If you thought there were tons of 2023 digital marketing updates, hold onto your hat because 2024 is already off to a hot start. As we go into another year of significant changes, brands seeking to drive results through digital channels need to adapt quickly to capitalize on opportunities. From the pace of AI’s evolution […]
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January 4, 2024
SEOThe Most Important SEO & Digital Marketing Updates From 2023
From Google Analytics 4 to algorithm updates and the AI revolution, 2023 was a year of monumental change for SEO and digital marketing. 2024 promises to bring more of the same, so it’s crucial you stay up to date with the latest marketing updates so you can stay adaptable. But before we look ahead to […]
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