Category: SEO
September 22, 2022
Digital Marketing SEOWhy the #1 Search Position Captures 27.6% of Google Traffic
Whether you’re new to digital marketing or simply looking to boost your business’s online presence, chances are you understand the value of ranking higher than your competitors in Google Search. After all, higher search rankings equate to more Google traffic, and more traffic means more chances for conversions and sales. If that weren’t enough, Google […]
Read more
September 21, 2022
SEOGoogle Has Released Their September 2022 Product Reviews Update
Google officially released the fifth version of its product reviews update on September 20th, 2022, aptly named the September 2022 Product Reviews Update. Initially announced back in mid-August, this update is unusual considering how closely its release followed Google’s July 2022 Product Reviews Update. What is the Google September 2022 Product Reviews Update? The Google […]
Read more
September 12, 2022
Digital Marketing Google Updates SEOGoogle Has Released The September 2022 Broad Core Update
Google officially began rolling out another core update today, dubbed the September 2022 Core Update. What’s Different About The September 2022 Broad Core Update? This is the second core update of 2022 following the May 2022 Core Update, immediately following the release of Google’s Helpful Content Update that was released August 25, 2022. This update […]
Read more
September 1, 2022
Digital Marketing SEOHow to Set Up Your Website for SEO Success
If you run an online business, you likely know your work is never really done. You can always tweak something to help keep your business relevant, your customers happy, and your revenue stream intact. The same can be said for your digital marketing and SEO efforts. In this article, we’ll dive deeper into what SEO […]
Read more
August 4, 2022
Digital Marketing SEOHow To Utilize Both Branded and Non-Branded Keywords
On this Page What are Branded Keywords? What are Non-Branded Keywords? Why are Branded Keywords Important? Why are Non-Branded Keywords Important? How Both Tap Into Search Intent Ways to Improve Your Marketing Strategy with Branded Keywords Ways to Improve Your Marketing Strategy with Non-Branded Keywords How Can I Find the Best Keywords for my Business? […]
Read more
July 19, 2022
How To SEOA Beginner’s Guide to Google Merchant Center
Whether you’re selling outdoor apparel, swimsuits, or haircare products, Google Merchant Center remains one of the best ways to grow your business, helping you to manage how your online and in-store product inventory appears in Google Search. As a bridge between your eCommerce store and the Google Shopping network, the platform is also exceptionally easy […]
Read more
July 5, 2022
Digital Marketing SEOHow to Choose the Right SEO Keywords For Your Fashion Brand
With the U.S. fashion market expected to exceed $236 billion by 2027, brands in the industry are doing everything they can to boost their website visibility, reach new audiences, and maximize conversions. In addition to social media and other digital marketing efforts, SEO is more valuable than ever before. Keyword research is at the core […]
Read more
June 30, 2022
SEO5 Proven Ways to Better Market Your Beauty Brand
The global cosmetics market is projected to reach $560.5 billion by 2030. Packed with countless brands, products, and personalities, this industry is fiercely competitive, especially within the top results in SERPs. Because changing trends heavily influence the beauty market, most brands find it particularly challenging to devise and implement an effective beauty marketing strategy that […]
Read more
June 28, 2022
Digital Marketing SEOLink Building Tips for Your Health and Wellness Brand
Link building, aka the process of acquiring hyperlinks from other sites to your own, has long been a core component of effective search engine optimization (SEO). When done well, a successful link building strategy can establish your brand’s authority in your chosen industry, boosting your online visibility and increasing your site’s rankings in organic SERPs. […]
Read more
June 15, 2022
Digital Marketing SEOWhat Is Search Intent and Why Is It Important for SEO?
When someone types something into Google Search, there’s typically a reason behind it. A person searching “ramen” might be looking for a top-five list of ramen recipes. Alternatively, they might be hunting for the nearest ramen takeout restaurant or even information about the history of the dish. Whatever their reason, their satisfaction with the search […]
Read more