Category: SEO
January 25, 2022
Digital Marketing SEO Social Media10 Ways to Build Your Brand on Social Media
When building a brand, social media marketing and cultivating a social presence to connect with your audience are your top priorities. Even if you’re only an occasional user, everything you create, share, and react to helps feed a public narrative, one that can ultimately impact how potential customers or clients perceive your brand. From finding […]
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January 20, 2022
Digital Marketing How To SEOHow to Get the Most Out of Google Analytics
Google Analytics is full of valuable information and features. However, it’s no secret that it can feel confusing, complicated, or downright intimidating if you don’t have experience with the platform. With so many concepts to learn and different reports available, newcomers can feel a bit overwhelmed, leading some to wonder if there’s an easier, better […]
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January 10, 2022
Digital Marketing SEOThe Complete 2022 SEO Checklist
Whether you’re a business owner, marketer, web developer, or SEO professional, improving your site’s presence on Google Search is a top priority. That’s because search-friendly content helps provide valuable boosts to organic traffic, conversions, and potential revenue. You’ll find countless tips and SEO advice online, but it might seem challenging to know what your primary […]
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December 15, 2021
Digital Marketing SEOBlack Friday 2021 SEO & PPC Numbers
Black Friday has always been complicated. From the in-person shopping frenzies of years past to the explosion in eCommerce, the holiday shopping experience is a whirlwind for consumers and retailers alike. In addition, changing trends and permanent shifts in consumer behavior have forced retailers and digital marketers to adapt. With the holiday shopping season well […]
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December 6, 2021
Digital Marketing Google Updates SEOGoogle Rolls Out The December 2021 Product Reviews Update
Google has rolled out a new search engine algorithm update dubbed the December 2021 Product Reviews Update, December 1, 2021. As the second product reviews update of the year (the first was in April 2021), this update seeks to improve upon the previous update. Ideally, Google plans to emphasize and reward product reviews that feature […]
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November 23, 2021
Digital Marketing Google Updates SEOEverything You Need to Know About Google MUM: A Comprehensive Guide
As Google’s answer to long search queries, chances are you’ve heard of MUM by now. Set to roll out in early 2022, it stands to radically change the appearance of search results and the way we use search. In this article, we’ll cover what MUM is, why this update is significant, and what Google’s implementation […]
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November 18, 2021
Digital Marketing SEO4 Reasons Keywords Will Still Matter for SEO in 2022
For years, keyword rankings have been an obsession of the SEO community—and rightfully so. After all, Google’s search algorithms continue to look at entities and intent, and keyword rankings help drive traffic, conversions, and ultimately revenue. With that in mind, Google has become increasingly more intelligent over the years, understanding user intent better. Those same […]
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November 17, 2021
Digital Marketing Google Updates SEOGoogle Releases November 2021 Core Update
Google is officially rolling out its new core update today, dubbed the November 2021 Core Update. As the third core update of 2021, the timing and announcement mark a change from previous years. What’s Different About The November 2021 Core Update? For starters, Google typically announces these kinds of updates from their Search Liaison Twitter […]
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October 26, 2021
Digital Marketing PPC SEOUnderstanding the Difference Between SEO and PPC
Even if you offer the best products or services, if people don’t know about your business, you could struggle. Many businesses both big and small struggle with this very problem, often turning to organic search engine optimization (SEO) or pay-per-click (PPC) marketing strategies to get their products and ideas in front of potential customers. Both […]
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October 7, 2021
Digital Marketing SEO6 Online Holiday Shopping Trends for 2021
A new holiday season is upon us, and with it comes a new kind of seasonal shopper. While 2020 saw people around the world embracing digital commerce as a way to keep their spirits high, it also permanently changed consumer behavior, transforming the future of retail marketing altogether. From shifts in online activity to changes […]
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