June 21, 2021

Google’s Page Experience Update

Google has finally started to roll out its page experience update, and is set to finish rolling it out by the end of August 2021. This is not to be confused with the June 2021 Core Update, or the next Core Update coming July 2021. Likewise, Google has stated to not to expect drastic ranking changes, but here’s a brief timeline of what to expect from the mid-June rollout:

• This ranking change will be gradual
• The AMP badge is being removed – it’s no longer required for Google News app or news.google.com
• A Page Experience badge is being tested
• The Top Stories Carousel feature is being updated to include all news content that meets Google News content policies and guidelines.

Note: Google has stated that by the end of August, we can expect the complete rollout of the update. This includes all the Core Update vitals metrics as well.

Don’t hesitate to contact us to learn more about how we can leverage these changes to optimize the page experience for your website and brand.