Blog
November 12, 2021
Digital Marketing PPC6 Benefits of Utilizing YouTube Advertising
Acting as a cross between a search engine and a social network, YouTube is unique in its reach and influence over the internet. The video-sharing platform offers help to those seeking information about their favorite products, services, and industries, as well as to those looking for entertainment. As the second most popular search engine in […]
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November 3, 2021
Digital Marketing How ToHow to Set Up Google Ads for Your Business
PPC advertising has become a digital marketing essential for just about every business, no matter its size or industry. For those who know the costs and margins of their products, Google Ads is an easy way to get their money’s worth, often boasting record-breaking ROI. For those operating a smaller business and jumping into PPC […]
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October 26, 2021
Digital Marketing PPC SEOUnderstanding the Difference Between SEO and PPC
Even if you offer the best products or services, if people don’t know about your business, you could struggle. Many businesses both big and small struggle with this very problem, often turning to organic search engine optimization (SEO) or pay-per-click (PPC) marketing strategies to get their products and ideas in front of potential customers. Both […]
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October 14, 2021
Digital Marketing How ToA Complete Guide to Setting Up Google Search Console
Whether you’re a new business looking to gain a competitive edge or you want to cement your site as a trusted source in your industry, improving your website’s organic rankings is a good place to start. From content upgrades to landing page redesigns, businesses turn to a variety of tools to improve their SEO, eager […]
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October 7, 2021
Digital Marketing SEO6 Online Holiday Shopping Trends for 2021
A new holiday season is upon us, and with it comes a new kind of seasonal shopper. While 2020 saw people around the world embracing digital commerce as a way to keep their spirits high, it also permanently changed consumer behavior, transforming the future of retail marketing altogether. From shifts in online activity to changes […]
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October 5, 2021
Digital Marketing How ToHow to Set Up Facebook Pixel for WordPress
One of the best things about social media advertising is the ability to test your ads, track their progress, refine them as needed, and target them with greater precision. Facebook Pixel is a data-gathering tool designed to help you measure the effectiveness of your advertising across Facebook and Instagram. It’s an essential tool for understanding […]
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September 30, 2021
Digital Marketing Microsoft PPCHow to Set Up Microsoft Advertising in 4 Easy Steps
Most people are familiar with the big players in PPC advertising, namely Google and Facebook. As another player in the field, Bing Search commands a sizable chunk of online search volume, making Microsoft Advertising an excellent tool for driving qualified leads and conversions. In this article, we’ll cover what makes this platform so attractive, along […]
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September 28, 2021
SEO301 Redirects: A Comprehensive SEO Guide
Chances are that if you’ve moved at any point within the last five years, you forgot once or twice to have your mail forwarded to the new address. Mail forwarding is an important part of the moving process, ensuring you don’t lose valuable information being sent to you. As it so happens, the same can […]
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September 20, 2021
Digital Marketing SEOThe 2021 Beginner’s Guide to Canonical Tags
SEO is important for every website, whether it’s an online store, social media hub, or a place to do business. As websites get created and landing pages fill with content, some of that content can get duplicated along the way, confusing search engines as they work to crawl and index pages for better search rankings. […]
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September 16, 2021
CMS Digital Marketing SEOShopify SEO Guide: 9 Steps to Quickly Rank Your Website
Shopify has been steadily rising in popularity over the years, and it’s no secret that the platform is a favorite among eCommerce retailers for its flexibility, ease of use, and built-in tools. From foam hats to phone cases, retailers across the web embrace Shopify to grow their businesses every day, hoping to outrank their competition […]
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