Blog
September 13, 2021
Digital Marketing SEOA Complete Guide to Understanding the Google Rankbrain Algorithm
Chances are that as you’ve searched Google for information regarding movies, TV shows, products, or general hunts for information, you’ve been surprised a time or two by how quickly Google seemed to “get” what you meant. Maybe you searched some loose terms, thinking you’d have to be more specific, but came away pleasantly surprised at […]
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September 9, 2021
Digital Marketing PPCGoogle Is Phasing Out Expanded Text Ads (ETAs) in 2022: What This Means for Advertisers
In case you missed it, Google announced earlier this week that Expanded Text Ad Creation is going away after June 2022. While the timeline has taken some SEO professionals by surprise, many of them aren’t too shocked by the change, as Google had already swapped the default ad creation type to Responsive Search Ads (RSAs) […]
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September 7, 2021
Digital Marketing SEOWhat You Need to Know About Google’s Title Tag Update
In case you haven’t heard, Google recently changed how it creates title tags for search listings, prompting a number of SEO professionals to question what ramifications (if any) might come from the update. Some noted that Google seemed to be showing Header tags (H1s and H2s) in SERPs rather than meta title tags. Others were […]
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September 2, 2021
CMS Digital Marketing SEO10 Tips to Get the Most Out of Your WordPress SEO
Considered one of the best CMS platforms for search engine optimization, WordPress provides an efficient way to structure, manage, and publish websites, even for those who don’t know HTML. Though blogs tend to be one of the more common uses for the platform, it’s a favorite among many businesses, with themes and plugins that help […]
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August 30, 2021
Digital MarketingHow to Fix and Appeal Disapproved Google Ads in 3 Steps
When it comes to Google Ads approvals and disapprovals, they can sometimes get things wrong. Whether it’s a wording choice, keyword issue, or policy violation, sometimes a valid ad gets disapproved, making an appeal necessary. With Google’s new three-strikes policy for ad disapprovals, it’s never been more important to ensure your ads meet all the […]
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August 26, 2021
Digital Marketing SEOHow to Boost Your Content Marketing Strategy with Long-Tail Keywords
2021 has brought many changes to SEO strategies, most especially with Google’s focus on user experience and searcher intent. In years past, hunting for long-tail keywords with low search volume almost seemed a waste of time, yet they still provide an opportunity to connect with potential clients and customers. That being said, it’s never been […]
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August 24, 2021
SEOHow to Optimize Landing Pages for Lead Generation in 5 Easy Steps
When it comes to inbound marketing, a number of brands are starting to notice the growing challenge of not only capturing peoples’ attention, but holding it as well. As more people spend more of their time online, their expectations begin to shift, leading some brands to take wildly different approaches when it comes to converting […]
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August 19, 2021
SEOThe Robots.txt Guide and Its Effects on SEO
Everyone loves a good “life hack,” and every business welcomes the chance to make their processes easier and more seamless. When it comes to your business’s website, did you know that you can actually control how search engines crawl and index your site, down to individual pages? It’s an SEO trick known as the robots.txt […]
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August 17, 2021
Company NewsFor Third Consecutive Year, VELOX Media Is Recognized by Inc. 5000 and Financial Times
Boise, Idaho — (August 17, 2021) — To their clients, VELOX Media is perhaps best known for delivering revenue-based results. Through the digital marketing agency’s campaigns, clients of VELOX Media have experienced incredible results following the ecommerce boom of the past year. The digital marketing agency specializes in organic search, paid advertising management, content marketing, and […]
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August 16, 2021
SEOA Quick Guide to the 5 Most Important Pages of Your Website
As the cornerstone of your business, your website is your first chance to make not only a good impression, but a lasting one as well. Fueled by your outbound content, social media channels, and digital advertising, visitors ultimately convert to customers, making final purchasing and conversion decisions based on how well you capture and retain […]
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