Blog
June 27, 2024
Google Updates SEOThe Impact of Google AI Overview Search Results on Digital Marketing
AI certainly isn’t a new addition to search engines, but Google’s new AI overviews have many marketers on edge. We’ve seen this coming for a while, going back to last year when Google announced its foray into AI search results, dubbed the Search Generative Experience or Google SGE. It’s finally here, under a new name […]
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June 19, 2024
Google Updates SEOThe Biggest Takeaways From the Google Search Algorithm Leak
Within the digital marketing industry, there’s a hunger for accurate information about how Google Search works. SEO pros are always looking for verifiable insights into the nitty-gritty details in hopes of improving their SEO strategy. Is Google’s Search Algorithm a Secret? Sure, they publish plenty of guidance to help marketers create high-quality websites and publish […]
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May 29, 2024
SEOWhat the Google Search Algorithm Leak Means for SEO
Google Search, more importantly, how Google ranks search results, has always been a bit of an enigma. Sure, we’ve been able to deduce through years of trial and error what works, what doesn’t, and what could have potential, but Google never gives us exact instructions to rank higher in SERPs. More specifically, the Search team […]
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May 23, 2024
Digital Marketing SEOWhy Skincare Brands Partner with VELOX Media
Skincare is one of the most competitive industries in the world, and skincare companies looking to drive growth must leverage every possible advantage. It’s not enough to formulate award-winning products. To achieve success, brands must also speak directly to the needs of their customers in today’s hyper-personalized skincare market. From specific skincare goals to a […]
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May 16, 2024
SEOThe State of Skincare SEO in 2024
Skincare is one of the most competitive industries. To achieve visibility, capture revenue, and drive meaningful growth, your brand needs to leverage every possible marketing strategy, including SEO. As a cost-effective, long-term business investment, SEO is key for fledgling e-commerce businesses and established enterprises alike, especially when you implement a customized, ROI-oriented strategy. Whether you’re […]
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May 9, 2024
Google Updates SEOGoogle Extends Third-Party Cookie Deprecation Timeline Into 2025
Update: As of July 2024, Google has reversed course and will no longer deprecate third-party cookie support in Chrome. Read our updated post for the latest news on third-party cookie support in Chrome and how it affects digital marketers. Once again, Google has pushed back its timeline for deprecating third-party cookie support in Chrome. The […]
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April 25, 2024
SEOSEO Migration 2024: The Complete Guide
Your website is a crucial part of your business, and you can’t afford to let your SEO or UX slip. However, every business will likely move domains, rebrand, or make other substantial structural changes at some point, which means an SEO website migration is almost inevitable. Just as moving to a new home can be […]
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April 22, 2024
SEOSEO Cost: How Much Should Businesses Spend on SEO in 2024?
If you’re here, you already know SEO is integral to any digital marketing strategy. You want to include it in your marketing mix, but you aren’t sure about SEO cost. Depending on your needs, SEO can be managed in-house or by an SEO agency. Naturally, that means the cost can span a wide range, from […]
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April 12, 2024
Google UpdatesHow to Prepare Your Business for Google SGE
If you’re a digital marketer anxiously awaiting Google’s Search Generative Experience (SGE) rollout, you aren’t alone. Depending on who you ask, this experiment’s eventual public release will herald a new age of Search. The consequences could be dire, particularly for sites that have worked so hard to climb into the coveted top organic positions but […]
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April 10, 2024
Digital Marketing5 Digital Marketing & SEO Updates to Know From Q1 2024
There was no shortage of evolutions in digital marketing during 2023, and 2024 is off to a hot start as well. From an unusually complex Google core update to the imminent loss of robust user data that marketers have come to depend on, 2024 is sure to be another transformative year. Here’s a look at […]
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