Company Background
AERO Specialties provides complete aircraft and airport ground support equipment (GSE) solutions to corporate, FBO, MRO, military, airline and general aviation customers worldwide. AERO manufactures and distributes industrial-grade, high-quality new, used and refurbished aircraft GSE.
AERO Specialties is a world-class supplier of safe, efficient, and heavy-duty aircraft equipment. Their range of Ground Support Equipment includes aircraft tugs, tow tractors, power supplies, and more. The AERO tug line stays at the forefront of progressive aircraft ground support equipment and technology in an ever-changing market. They put safety at the forefront while simultaneously producing economic and environmentally-friendly solutions.
With a diverse product line, AERO is a referred GSE supplier for 16,000+ organizations all over the world. They specialize in short lead times and an unprecedented variety of service capabilities.
Strategy
Our goal for AERO Specialties was to increase inbound sales leads and monthly revenue through organic search and ad management.
Proposed New Revenue Potential
The New Revenue Potential Model assembled for AERO Specialties forcasted 202 inbound sales per month with top 3 rank.
202
inbound sales leads per month
and
$101,000+
per month in new revenue
Results
- Created 534 inbound sales leads per month within 4 months
- Created $267,000 per month new revenue capture within 4 months
- 6 #1 rankings within 4 months
- Twelve top 3 results within 4 months
- Twenty-two 1st page results within 4 months
- Five original keywords are all in the top 7
- Eighteen of those are on the first page
- Nineteen #1 rankings
Final Outcome
VELOX has scaled their campaign into the UK, Germany, France, Spain, and Switzerland using the ROI created with the US campaign.