Company Background
Chandlers Steakhouse is an upscale award-winning restaurant in the heart of downtown Boise, Idaho with a passion for corn fed steak, Kobe-Style beef, and fresh seafood with delicacies from around the world. The restaurant also includes a Martini Bar with the famous mixologists, and live music seven nights a week from a wide variety of hand-picked musicians.
Chandlers came to Velox with the goal to increase the number of reservations and improve their organic ranking as an up-scale restaurant in the Boise area.
Strategy
We manage highly targeted and localized campaigns in order to drive qualified local traffic to increase monthly reservations and brand awareness. We target quality geographically-focused keywords in order to capture the most qualified visitors. We utilize the PPC campaign for instant visibility in sought after search queries while focusing on local organic search results to provide a higher ROI in the long-run.
Proposed New Revenue Potential
The New Revenue Potential Model assembled for Chandlers projected 100+ per month in reservations with a top 3 rank, VELOX only required 4 months to achieve and surpass this goal.
100+
per month in new reservations
Final Outcome
In 4 months, VELOX Media was able to deliver 3 #1 rankings and 2 top 3 rankings within 4 months. Resulting an average of 100+ calls a month and 150+ reservations a month. Chandlers has a ratio of 1:1 reservation due to organic rankings with OpenTable.
