Beating the Competition
How Juice Beauty Outranked Ulta Beauty & Sephora
About client
Juice Beauty is a clean beauty pioneer offering skincare products backed by clinical science. The brand has specialized in clinically validated skincare products for years and is well-respected in the clean beauty industry. Using organic key ingredients, Juice Beauty offers effective skincare and cosmetic products to help consumers address a variety of concerns.
Background
Although Juice Beauty is a pioneer in the industry, the brand struggled to gain traction in Organic Search. They were consistently outranked by major retailers and competitors and knew they needed to boost their Organic Search rankings to make a meaningful difference. Additionally, their Google Ads account experienced significant performance issues, costing more and more each month, dragging down their marketing spend. They needed an experienced marketing agency to help. That's where we came in.
Goals
- Outrank major competitors like Ulta Beauty, Sephora, and Neutrogena
- Generate $30,000 in new monthly revenue from Organic Search
- Optimize Google Ads Account to improve performance and boost ROAS
Challenges
- Hyper-competitive industry with major retailers dominating top spots
- Inefficient ad spend, leading to suboptimal results and high cost per conversion
Our Strategic Approach
We immediately launched a performance-based Organic Search campaign. This included high-quality content written to promote the brand’s core values while educating consumers on the importance of clean beauty. Additionally, we provided technical on-site optimizations to ensure the client’s site was user-friendly and sent the right signals to Google. Along with these efforts, our team optimized their Google Ads campaigns, targeting new customer acquisition.
+$50k
NEW MONTHLY REVENUE
Our results
Real Outcomes
Our New Revenue Model initially projected we would achieve Juice Beauty’s campaign goals in 12 months. Through our Organic Search and paid media efforts, it only took nine months to improve rankings and show substantial revenue growth. During the campaign, Juice Beauty generated $50,000 per month in new revenue with all campaign keywords ranked on the first page and nine synergistic keywords ranked #1. We also helped them outrank prominent competitors and retailers, including Ulta Beauty, Sephora, and Neutrogena.
