Company Background
The Human Bean has a passion for creating happy people and a deep love for coffee. Its first drive-thru espresso stand opened in Ashland, Oregon in 1998 and the company has continued to grow and thrive ever since.
Since 2002, the Human Bean has expanded to 66 locations in 10 different states.
Other quick facts:
- Franchised in 2002
- 66 total locations in ten states
- 53 franchised locations
- 13 corporate locations
Strategy
The Human Bean’s goal was to sell more franchises using lead generation efforts. VELOX focused heavily on quality back-linking for SEO rankings and a unique niche-focused AdWords campaign to capture relevant and qualified leads.
Proposed New Revenue Potential
The New Revenue Potential Model assembled for The Human Bean
Final Outcome
VELOX targeted a national keyword coffee franchise and captured the #1 ranking on Bing and #6 ranking on Google within 4 months. This keyword was not even ranked inside the top 50 when we started the campaign.
