#1 Keyword Rankings in Competitive Organic Search Results
Achieving $55K in New Revenue for 100% Pure with Top Organic Search Rankings
About client
100% Pure is dedicated to producing the purest and healthiest natural makeup and skincare products. Their certified natural skincare and beauty solutions are formulated with nourishing vitamins, minerals, and antioxidants. 100% Pure also uses natural fragrances from essential oils instead of synthetic chemicals. Like their name, they are formulated with 100% natural ingredients.
Background
100% Pure struggled to gain any traction in Organic Search and was wasting thousands on inefficient Google Ads campaigns. On average, the brand spent $8,000 per month on keywords generating zero revenue and an additional $14,000 on keywords generating a $100 to $600 cost per sale. They tasked VELOX with re-optimizing their Google Ads account to boost their ROAS while executing an effective Organic Search campaign to grow their new revenue.
Goals
- Drop cost per new customer acquisition to $30
- Create $50,000+ in new organic revenue
- Outrank key competitors in the industry, including Ulta Beauty and Sephora
Challenges
- Unprofitable ad spend and low ROAS
- The clean beauty and skincare industry is hyper-competitive, with major retailers and brands dominating the top rankings
- High cost per acquisition with slow revenue growth from Organic Search
Our Strategic Approach
Our paid media team went to work optimizing 100% Pure’s Google Ads account. The brand was targeting many low-value keywords, yet their spend was out of control without positive results to show for it. We assembled a group of transactional keywords targeting searchers ready to make a purchase. In addition, our Organic Search (SEO) teams worked to create content and optimize the client’s site, helping them gain traction in high-value SERPs.
+$55k
NEW MONTHLY REVENUE
Our results
Real Outcomes
At the beginning of our partnership, VELOX’s New Revenue Model projected $55,000 per month in new revenue after 15 months. After optimizing the brand’s Google Ads accounts and implementing their Organic Search campaign, it only took our team eight months to achieve and surpass this goal. 100% Pure improved their rankings on high-value SERPs, effectively competing with heavyweights in their industry all while reducing costs.
