Unprecedented Gains & $35k in New Organic Revenue
How Better Bodies Grew Organic Search Revenue & Achieved 650% ROAS
About client
Better Bodies creates premier fitness apparel for serious athletes. The brand originally began as a bodybuilding gym but has since expanded into the apparel market. However, its core values remain the same: striving to offer apparel for people from all walks of life, no matter their lifting experience or gym goals. The Better Bodies apparel line includes everything from shirts and tanks to lifting belts and other accessories.
Background
Better Bodies partnered with VELOX to help scale their brand’s Organic Search visibility. The workout apparel market was growing at an unprecedented rate, and Better Bodies didn’t want to be left behind, with major retailers and other established brands dominating SERPs. They reached out to us for help with both paid media and Organic Search to help reduce costs and expand reach.
Goals
- Grow revenue from paid ads
- Reduce costs per click and acquisition
- Drive improved rankings in high-value SERPs
Challenges
- When Better Bodies approached us, the gym apparel market was aggressively growing, with new competitors ranking in SERPs daily.
- High costs per acquisition were dragging their Google Ads account down.
Our Strategic Approach
Better Bodies' primary goal was growth across both paid and organic marketing channels. Our team started by optimizing the brand’s Google Ads account, identifying bottlenecks, and uncovering new keyword opportunities that would allow them to generate more sales at a lower cost per conversion. Meanwhile, our Organic Search team implemented on-site technical optimizations along with off-site content syndication to drive keyword rankings and grow Better Bodies’ Organic Search revenue.
+$35k
NEW ORGANIC REVENUE
Our results
Real Outcomes
Our team helped Better Bodies reach new heights in organic and paid search. VELOX’s New Revenue Model originally projected results within four to eight months, but it only took us 90 days to achieve this goal. Through our efforts, Better Bodies doubled organic revenue and achieved top 3 rankings for major category searches in workout apparel. Additionally, we improved the brand’s Google Ads click-through rate and overall ROAS.
