$98.7M Revenue with Top Rankings
How Achieving a 42% Increase in Top Keyword Rankings Elevated Revenue to $98.7M for Curaleaf
About Client
Curaleaf is a cannabinoid company dedicated to providing quality health and wellness products. For over a decade, they have focused on cultivating the cleanest, purest strains of cannabis from hand-grown plants. This commitment ensures both their plants and customers are happy and healthy.
Background
Curaleaf has evolved from a small business to a leading cannabis brand, specializing in topicals, edibles, beverages, cosmetics, and pet products. Their dispensaries offer a diverse range of products, including both their own and those of other brands. Curaleaf stands out with their commitment to customer education, providing knowledgeable staff to guide customers on cannabis products.
Goals
- Enhance local SEO and improve local search visibility
- Utilize the New Revenue Model to identify keyword selection
- Prove ROI quickly to scale
- Increase e-commerce sales
Challenges
- Strict advertising regulations by search engines and social media platforms
- Uncertain future changes in these restrictions
- Reliance on SEO and content for visibility and growth
Our Strategic Approach
VELOX boosted Curaleaf's brand authority with high-quality syndicated content and strategic SEO optimizations. For example, the keyword 'Orlando dispensaries' jumped from #7 to #1, and all our targeted keywords achieved Google’s top 25 with five in the top 5 positions. This not only lifted visibility but also customer growth and ultimately sales.
$98.7M
REVENUE GAINED
RESULTS
Real Outcomes
By the end of Curaleaf’s SEO campaign, three keywords ranked in the top 3 positions on Google, while all active keywords saw significant ranking gains. The keywords influenced many more across search engines delivering measurable business impact and long-term growth opportunities.
