Achieving 84% Revenue Growth in 10 Months
Outranking Amazon & GMC in the Competitive Health & Wellness SERP Landscape
About client
Dr. Axe is a leader in the nutrition and supplements industry, possessing a wealth of knowledge in areas including advanced nutrition, superfoods, and superior diet cleanses. He is passionate about helping his clients gain a better understanding of food and nutrition and how these factors affect the human body.
Background
Dr. Axe partnered with VELOX to expand his organic reach and become the top e-commerce provider of collagen and bone broth protein products. The partnership began as a test to see VELOX’s capabilities but quickly became a full-scale Organic Search campaign.
Goals
- Achieve top rankings for the keywords: collagen protein, bone broth protein, and bone powder.
- Drive significant overall revenue growth in 60 days.
Challenges
- To achieve meaningful results, Dr. Axe needed to outrank established competitors like Amazon and GNC, in the competitive Health & Wellness Industry.
- Dr. Axe wanted to see immediate results to know the investment was working.
Our Strategic Approach
Because the health and wellness market is so competitive, Dr. Axe needed an innovative approach to stand out and achieve their aggressive growth goals. Our team employed targeted Organic Search and Google Ads strategies to help drive traffic in valuable search engine results pages while maximizing ROAS.
$1.5M
NEW MONTHLY REVENUE
Our results
Real Outcomes
During the campaign, Dr. Axe released two new products, and we were able to achieve top 5 rankings for related keywords in only 90 days. This not only boosted the brand’s Organic Search visibility, but also boosted their online revenue considerably.
