Claiming Top 5 & 37% New Revenue Growth
Raising the Bar in Organic Search for GASP Official
About client
GASP creates bodybuilding apparel for lifters from all walks of life. The brand’s line of T-shirts, tank tops, hoodies, and other apparel is made to fit the modern bodybuilder’s physique and is never boxy, baggy, or tight in the wrong places. From professional bodybuilders to everyday lifters, GASP welcomes people from all walks of life and experiences.
Background
GASP partnered with us to help grow their Organic Search visibility. They were struggling to gain traction in highly competitive bodybuilding apparel SERPs, where major retailers and competitors dominated the top rankings. GASP also needed help optimizing their Google Ads account to attract customers in the U.S. and Sweden.
Goals
- Increase new monthly revenue
- Outrank major competitors like Bodybuilding.com in category SERPs
- Optimize their Google Ads campaign to improve ROAS
Challenges
- Highly-competitive SERPs
- Low ROAS with existing Google Ads campaign
Our Strategic Approach
With a focus on boosting GASP’s monthly revenue, our strategy included extensive market research to create a well-optimized Google Ads campaign. We also deployed a strong Organic Search campaign to perform well in the U.S. and Sweden. This included original content creation and syndication to build the brand’s backlink profile, along with on-site technical optimizations.
NEW
Revenue
Our results
Real Outcomes
Within the first six months, our team delivered sustainable results for GASP. All of the campaign’s keywords achieved a top 5 rank on Google, with one keyword ranking #1. Most notably, we achieved GASP’s top goal: outranking Bodybuilding.com. These improved rankings, along with our paid efforts, generated a 36.98% increase in new revenue.
