Elevating Revenue By $1.68M
How VELOX Secured 3 Top 3 Google Rankings for Rent the Runway
About client
Rent the Runway, at the intersection of high fashion and cutting-edge technology, stands as a pioneering force in the industry. With an innovative business model centered on renting established fashion designers' coveted pieces, Rent the Runway unlocks a world of stylish possibilities. Boasting over 100,000 options, it caters to diverse styles and budgets, offering subscription choices that transform shopping into a seamless, convenient experience.
Background
When Rent the Runway reached out to VELOX, they were struggling to compete against heavyweights like Neiman Marcus and Nordstrom in organic search. They partnered with us to help them outperform their competition in a major category search so they could outrank competitors and grow organic revenue.
Goals
- Generate $96,000 per month in new revenue
- Achieve top 3 search engine rankings for campaign keywords
Challenges
Our client was facing an uphill battle outranking major brands in Search while operating on a significantly lower budget than other major retailers.
Our Strategic Approach
Rent the Runway initially targeted a minimum of 5X ROAS but hoped to maintain an average of 7X with the potential to scale spend as the campaign progressed. Achieving this goal required us to nimbly adapt their keyword strategy to capitalize on emerging trends, requiring an in-depth understanding of their target market and their industry as a whole.
$1.68M
Annual Revenue
Our results
Real Outcomes
Through our targeted efforts, VELOX helped Rent the Runway exceed their ambitious Organic Search goals in only 60 days. In the process, Rent the Runway outranked major competitors in high-value SERPS, resulting in increased monthly revenue and driving lasting brand awareness.
