Driving $7.2M in Sales
How VELOX Helped Saalt Emerge as the Top Choice in the Women's Wellness Industry
About client
Saalt creates high-performance period care products that empower people to care for themselves in a healthy and sustainable way. They foster a global community of people who make deliberate and clear choices in their lives, people who do more with less and have honest and inspiring conversations that bring awareness and help to end menstrual shame.
Background
Saalt started their Idaho-based business in 2018 with the focus on their menstrual cup product. As time went on, they had to adjust to keep up with trends in the market. They came to VELOX to help them emerge as the top choice in the period care industry.
Goals
- Improve rankings for keywords related to their campaign
- Create content to help increase awareness about their products and their use
- Drive higher revenue as a result of our
campaign efforts
Challenges
- Educating consumers on their products
- Converting new customers to try their products, especially those who were brand-loyal
Our Strategic Approach
To achieve the goal of educating consumers and driving conversions, VELOX launched a dedicated Organic Search content campaign. We strategically crafted and placed education content across a variety of sources to build Saalt’s digital presence and boost search engine rankings. This helped raise awareness for the brand’s products and convinced customers to give Saalt a try.
$7.2M
Average Total Sales
Our results
ORGANIC SEARCH
NEW REVENUE
Real Outcomes
Over the course of our partnership, Saalt not only generated an impressive revenue of $7.2 million but also achieved top 10 rankings on Google for all targeted keywords, with an average 90% increase in keyword rankings.
