Increasing ROI by 750%
Driving Top 3 Rankings on Google SERPs & Effectively Increasing ROI for Woodland Mills
About client
Woodland Mills has always had a single focus: to deliver high-performing, built-to-last forestry products at a price point hobbyists can justify. Woodland Mills combines innovative design, cost-effective manufacturing, and direct-to customer sales to deliver the industry’s best valued forestry products worldwide.
Background
Woodland Mills partnered with VELOX to expand their market reach and enhance customer engagement through improved online visibility and sales performance. These goals were intended to align with their broader business objectives, and we were up for the challenge.
Goals
- Improve keyword rankings and website visibility
- Increase revenue growth through Organic Search
- Increase paid ads investment while maintaining aggressive ROAS goals
Challenges
- Competing with more established brands in the industry
- Tracking analytics data properly after a history of inaccurate reporting
- Highlighting key differentiators to make products stand out from competitors
Our Strategic Approach
VELOX's Organic Search approach included several key tactics: a focus on high-impact keywords, development of a robust content plan, implementation of on-page recommendations, and site optimization. We also provided monthly reporting and coordinated regular meetings to review progress, discuss results, and adjust strategies based on data insights.
+750%
Average ROI
Organic Search
New Revenue
Real Outcomes
Through our Content Strategy and syndication process, Woodland Mills saw substantial keyword ranking improvements. We targeted high-value keywords and moved the client to the Top 3 positions in Google Search.
We optimized Woodland Mills' UX with strategic on-site improvements, streamlining funnels and reducing friction, driving brand awareness and revenue growth.
