Search Marketing
VELOX helps you define your brand’s pillars. From there, we capture valuable new customers that convert into revenue growth.
SEARCH ENGINE OPTIMIZATION
Revenue-Modeled Search Optimization
Outrank the Competition, Crush Your Vertical
Organic Search is the single largest marketing channel for B2C and B2B organizations. Intentionally or accidentally, 9 out of 10 users will find your brand via search. VELOX has translated intent into needle-moving revenue for 10+ years. We consistently rank keywords in the top 3 of organic listings. And by “consistent,” we mean over 85% of search teams under active management. Each of our search campaigns includes a revenue model. This shows you exactly how many users and how much revenue our keyword techniques can generate. Our approach works globally and locally.
SEARCH ENGINE OPTIMIZATION
Capabilities
- Global SEO
- Local SEO
- On-Site Content Audit
- Link Profile Audit
- Technical SEO
- Keyword Research
- Keyword Strategy
- Search Reporting & Dashboards
- Content Marketing & Seeding
- Link Building & Management
- SEO Tool Selection & Integration
- Mobile SEO Optimization
SEARCH ENGINE OPTIMIZATION
Types Of Questions We Ask
- Do you know your competitors’ search strategies?
- Is your content aligned with current ranking signals?
- When was your last batch of keyword research?
- How are you combining paid and organic SEO strategies?
- What are your highest-ranking keywords?
Google processes over 40,000 search queries every second. That’s 3.5 billion daily searches. VELOX’s optimization experts will help rank you higher and capture more revenue than ever before.
Contact velox todayPAID SEARCH MANAGEMENT
Human-Optimized Search Marketing
Intelligent Paid Media Campaign Management
When paired with an organic SEO strategy, a well-executed paid media campaign can deliver immediate revenue wins. As Google places more and more dynamic SERP elements above the fold, organic listings become less immediately visible. VELOX’s paid media experts identify new keyword opportunities. Not only that, we can place dynamic paid content across the full spectrum of search, display and video result elements. Our search management team optimizes paid media campaigns on a daily basis. Instead of simple linear growth, we base our optimizations on human experience. We also constantly test both ad content and user targeting. This lets you hit seasonal campaign targets and get sustained paid dominance.
Ideal Complement to Organic
PAID SEARCH MANAGEMENT
Types Of Questions We Ask
- What are your revenue goals for paid search in the next 1-3 months?
- Are you running daily optimizations on paid campaigns?
- Have you aligned your paid messaging with your organic SEO strategy?
- What keyword research have you done on your competitors?
- When did you last perform paid keyword research?
- Do you know all of Google’s paid ad format opportunities?
PAID SEARCH MANAGEMENT
Capabilities
- Expert Pay-Per-Click (Paid Media) Campaign Management
- Paid Keyword Research & Discovery
- Paid Media Competitor Analysis
- Paid Media Campaign Optimization
- Mobile Paid Search Optimizations
- User Targeting & Segmentation
- Advanced Targeting (Geolocation, Time Splits, Audience)
- ROI Measurement & Analytics
- New Revenue Opportunity Audit
- Adwords Search Campaigns
- Adwords Extensions (Local, Contact & Conversion)
- Google Shopping, Display & Video
- Google-Certified Partner
There are more than 12 types of dynamic result elements in Google search results pages. Some are paid, some are organic, but they can all drive big business. For 10+ years, VELOX has built and run paid media campaigns of all shapes and sizes. We’ve placed content in the top listing of text, display, video and shopping feeds.
Contact velox todaySOCIAL MEDIA MARKETING
Search-Informed Social Marketing
Match Social Activity with Content Discovery
Social media-powered conversations make a lasting impression on buyers. They can help drive both physical and digital sales. VELOX uncovers new areas of social content discovery. At the same time, we engage existing user bases and send them down brand-powered acquisition paths. We find and drive meaningful activity across all major social channels through keyword science and value-positive content. VELOX’s content guides users from conversation to interest to action. We tie in-store and online social activity directly to campaign ROI.
Social Media User Distribution
SOCIAL MEDIA ADVERTISING
Capabilities
- Social Advertising Strategy
- Social Content Ad Creation
- Social Competitor Analysis
- Social Demographics & User Research
- Social ROI & Analytics
- Social Advertising Dashboards
- Social Paid Management KPIs & Goal Conversions
- Facebook, Instagram, Pinterest, Snapchat, Quora, LinkedIN, TikTok Advertising
- Influencer Discussions & Management
SOCIAL MEDIA ADVERTISING
Types Of Questions We Ask
- Can you tie customer activity to social advertising?
- What are your monthly revenue goals for social advertising?
- What is your current monthly investment in social?
- Which social channels do you use to distribute your ads?
- Have you developed a target audience for each social marketing channel?
- How are you developing assets and content for distribution?
- Who is currently managing your social media marketing channel spends?
Social has incredible reach. 75% of male internet users and 83% of female internet users are on Facebook. VELOX’s experts can develop targeted content that starts–and expands–conversations with your ideal prospects.
Contact velox todayREPUTATION MANAGEMENT
Make The Best Impression
Make a Great 1st, 2nd and 30th Impression
Bad impressions form faster than positive ones. They’re harder to change too. With 4 in 5 Americans reading online reviews, you can’t afford to leave your brand to the mercy of fickle, unmoderated opinions. VELOX’s reputation management team keeps negative content from tarnishing your brand. We create and implement content strategies that help you maintain a positive online presence.
Retain The Best
Possible Impression
Promote the Brand Positivity
REPUTATION MANAGEMENT
Types Of Questions We Ask
- Are you monitoring social channels for reputation changes?
- Do you have current issues with negative search results?
- Do you have a reputation management strategy?
- Are negative reviews hitting first page SERP results for your brand?
REPUTATION MANAGEMENT
Capabilities
- Online Reputation Audit
- Brand Perception Audit
- Review Site Submissions
- Testimonial Aggregation
- Positive Content Promotion
- Coupon & Survey Creation
- Social Media Integration
- Reputation Dashboard & KPIs
- Live Monitoring & Alerts