Rejuvenating Organic Search ROI by 10X
Dominating Search in a Hyper-Competitive Industry with dōTERRA
About client
dōTERRA is a purveyor of pure essential oil products with the goal to change the world one drop at a time. Their thoughtfully sourced essential oils meet strict quality standards and empower customers and their loved ones to seek healthier products for an enriched standard of living.
Background
dōTERRA partnered with VELOX in the midst of the COVID-19 pandemic. With the pandemic impacting the essential oils market as a whole, the brand sought to diversify their product offerings but needed help solidifying their status at the top of high-value SERPs.
Goals
- Generate $217,000+ per month in new revenue
- Move and keep Organic Search campaign keywords in top 3 rankings
- Increase traffic to campaign landing pages
Challenges
- With the move into new markets, dōTERRA needed help establishing and maintaining top SERP rankings for their new products.
- VELOX needed to demonstrate the value of ranking in the top 3 on an accelerated timeline.
- We had to follow dōTERRA’s strict sprint schedule, requiring us to remain agile and adaptable.
Our Strategic Approach
Although dōTERRA was already an established brand when they partnered with VELOX, they needed an Organic Search strategy that proved their business could scale and bring in even more revenue with top 3 SERP rankings. Our team took a holistic approach to help dōTERRA’s already highly-ranked keywords rank in the top 3 positions, implementing technical and on-page SEO along with targeting the highest-converting keywords and pages.
$220K
MONTHLY REVENUE GAINS
Our results
Real Outcomes
Our original timeline for success was 12 months, yet VELOX achieved this goal in only eight months. We successfully moved dōTERRA’s campaign keywords to the top 3, allowing them to generate significant organic revenue each month. Because of our early success, the brand continued to work with us on several more keyword sets over the next two years.
