Company Background
The Magliner brand is the global leader in material handling equipment that represents a legacy built on innovation, quality, and value. Simply stated, Magliner delivers.
Magline’s business is focused around excellent customer service and manufacturing high-quality material handling equipment. The brand provides an option to Design Your Own Hand Truck, with a choice of a large selection of frames, handles, noses, wheels, and accessories. All Magliner hand truck wheels include a proprietary sealed bearing with lifetime lubrication and come with a 1-year warranty to ensure the customer is taken care of.
Strategy
For more than 70 years, Magline has been the epitome of success in the material handling industry. Their innovative high-quality products have been a staple for companies who transport materials on a day-to-day basis. When you think hand trucks, you think Magliners — simple as that. When VELOX formed a partnership with Magline in 2017, the ultimate goal was to grow their e-commerce revenue and help them become a more prominent brand in digital.
Proposed New Revenue Potential
The New Revenue Potential Model assembled for Magline projected $100,000 per month in new revenue within a year. VELOX only required 8 months to achieve and surpass this goal.
$100,000
per month in new revenue
The Result
By the end of the campaign timeline, the VELOX team was able to help exceed Magline’s revenue goals and aid in pushing their e-commerce sales to new heights. After several months, VELOX was able to drive 10 keywords to the 1st page of organic Google search results. As a result, we saw Magline’s average e-commerce conversion rate jump from 1.5% to 2.5%, and a huge lift in incremental revenue attributable to organic search. As for Google Advertising, the VELOX team’s efforts exceeded the revenue goal, generating approximately $76,000 per month in new revenue. Finally, thanks to our successful SEO and SEM campaign execution, we were ultimately able to aid in growing Magline’s total revenue by 30% year-over-year and catapulted them into their next phase of growth.
