Elevating ROAS by 500%
B2B Titan Goes Digital with 5,400+ Top 10 Keywords and Over $1M in New Revenue
About client
Magline is the global pioneer in material handling equipment, redefining industry standards with premium quality products and unmatched value. Their customer-centric approach and custom hand truck designs have elevated material handling, setting a new benchmark in the industry.
Background
Magline partnered with us in 2017 with the goal of growing their e-commerce revenue and becoming a more prominent brand online. Although Magline was already a business-to-business (B2B) heavyweight, VELOX accepted the challenge, knowing we could reach and exceed the
campaign’s goals.
Goals
- Increase total revenue by 30% YOY
- Grow e-commerce revenue and become a more prominent brand online
Challenges
- Limited budget to start their Google Ads campaign
- Multiple big retail partners who could cannibalize budgets and win keyword bidding based on Auction Insights
Our Strategic Approach
To ensure success, we used Google Keyword Planner and Analytics for audience insights. Alongside PPC campaigns, we launched an Organic Search strategy targeting 10 high-revenue keywords, capturing the 94% of traffic beyond ad clicks and boosting both organic and paid performance.
$1M
NEW REVENUE
Organic Search
46% AVERAGE GROWTH RATE
Real Outcomes
Within just 10 months of our Organic Search and Google Ads campaign, our team's efforts drove all campaign keywords into the top 10 results. This resulted in $1,011,070 in new revenue, a 58% increase over the previous 17 months. The increase in revenue and firm position at the top of SERPs opened new doors in the e-commerce space for Magline.
MANUFACTURING SUCCESS STORIES
Increasing ROI by 750%
