Generating $80K in Revenue
Increasing New Customers by 929% for Silver Lining Herbs Through Organic Search, Paid Search & Social
About client
Silver Lining Herbs offers natural health products and education to help people provide optimal care for themselves and their animals. They aim to be the most trusted and respected human, equine, and canine health and wellness support brand in the world, helping millions of people, horses, and dogs.
Background
When Silver Lining Herbs partnered with VELOX in May 2023, they were struggling with underwhelming results from their previous agency.
They were faced with inefficient ad spend and high costs per acquisition. They wanted an agency that would help attract new customers without overspending. We immediately accepted the challenge.
Goals
- Increase the number of new customers
- Achieve 3-4X ROAS consistently
- Increase YOY revenue
- Lower cost per acquisition
- Boost sales in their canine collection
Challenges
- Low conversion rate from Last-Click in GA4 from Meta Ads
- Competing with resellers also offering the same products
- Keeping up with larger competitors and their discount offerings
Our Strategic Approach
To cut inefficient ad spend, we audited Silver Lining Herbs' campaigns, refining their keyword strategy and leveraging Performance Max. Our targeted Google Ads approach attracted new customers with tailored content and precise targeting.
+$80k
NEW MONTHLY REVENUE
Our results
Real Outcomes
We successfully surpassed the client’s 3X ROAS target within only two months, increasing it by 21%. Our approach not only optimized ad performance but also ensured efficient allocation of our client’s budget. Over the course of the campaign, these efforts resulted in the acquisition of 992 new customers with Google Ads alone, marking an impressive 929% increase in overall new customer acquisition throughout our partnership.
