Driving $180k in New Revenue With Qualified Leads
Averaging 30 New Monthly Appointments & Generating $180K in New Monthly Revenue with Organic Search & Google Ads.
About client
EvenGreen Technology Inc. is a wholesale, retail, and consulting solar company. They install efficient and renewable energy-saving products and systems and are proud of the education and excellent service they provide customers.
Background
EvenGreen Technology approached VELOX to help generate leads and grow their Organic Search visibility. They were seeking to establish themselves as the leader in solar installation in Idaho but struggled to gain significant traction in Organic Search. Additionally, they needed to optimize their Google Ads account to improve lead quality while reducing costs.
Goals
- Increase appointments through Organic Search
- Drive new revenue growth
- Improve keyword rankings in competitive SERPs
Challenges
- Hyper-competitive industry
- Struggling with unqualified leads that drove up the cost per conversion
Our Strategic Approach
With the primary goal of increasing leads, VELOX understood the need improve Organic Search rankings. In order to capture top leads, EGTSolar needed to acheive top 5 keyword rankings.
VELOX deployed a targeted Organic SEO campaign, which included content syndication along with on-site technical SEO work.
Optimizing the client’s Google Ads account would allow us to retarget more qualified leads, which would improve the client’s close rate.
$180k
NEW REVENUE
Our results
Real Outcomes
We successfully moved EvenGreen Technology to the top of high-value solar SERPs, resulting in 30 new appointments each month with a 20% close rate. Additionally, our PPC work helped reduce their cost per click so they could reinvest in other areas. Our New Revenue Potential Model originally forecasted $150,000 in new revenue, but we exceeded that goal, with $180,000 in new monthly revenue.
